Well known for their community action, every Transaction contributes to a greater cause. Änderung, German for “Change” or “Modification, donates a portion of proceeds to projects focused on changing behavior, through arts and crafts, health & wellness and education.
We designed and developed, for the second time, an e-commerce platform that supports the growth of the brand and increases its online conversion by multifold. We chose a fresh and timeless color palette with refined typography.We created a minimalistic logo that would appeal across demographics. We set out to design a brand that allows individuals from all walks of life to champion the brands mission whether its due to the design or the brands values . We wanted people to become walking billboards of a socially conscious brand. Within the first year of launching, we had the support of many of A-list celebrities, established accounts with over a dozen boutiques across the world and saw return on investment.