ÄNDERUNG CLOTHING

WEB DESIGN + LOGO & BRANDING + CONCEPT CREATION

WELL KNOWN FOR THEIR COMMUNITY ACTION, EVERY TRANSACTION CONTRIBUTES TO A MORE SIGNIFICANT CAUSE. ÄNDERUNG, GERMAN FOR "CHANGE" OR "MODIFICATION, DONATES A PORTION OF PROCEEDS TO PROJECTS FOCUSED ON CHANGING BEHAVIORS THROUGH ARTS AND CRAFTS, HEALTH & WELLNESS, AND EDUCATION.

FOR THE SECOND TIME, WE DESIGNED AND DEVELOPED AN E-COMMERCE PLATFORM THAT SUPPORTS THE GROWTH OF THE BRAND AND INCREASES ITS ONLINE CONVERSION BY MULTIFOLD. WE CHOSE A FRESH AND TIMELESS COLOR PALETTE WITH REFINED TYPOGRAPHY. WE CREATED A MINIMALISTIC LOGO THAT WOULD APPEAL ACROSS DEMOGRAPHICS. WE SET OUT TO DESIGN A BRAND THAT ALLOWS INDIVIDUALS FROM ALL WALKS OF LIFE TO CHAMPION ITS MISSION, WHETHER IT'S DUE TO THE DESIGN OR THE BRAND'S VALUES. WE WANTED PEOPLE TO BECOME WALKING BILLBOARDS OF A SOCIALLY CONSCIOUS BRAND. WITHIN THE FIRST YEAR OF LAUNCHING, WE HAD THE SUPPORT OF MANY A-LIST CELEBRITIES, ESTABLISHED ACCOUNTS WITH OVER A DOZEN BOUTIQUES ACROSS THE WORLD, AND SAW A RETURN ON INVESTMENT.