CMCA WAS SELECTED TO HELP ENGAGE THE MULTI-CULTURAL CONSUMER WITH THE MILLER COORS BRAND. WE PAIRED ONE OF THE MOST INFLUENTIAL AFRICAN AMERICAN PUBLICATIONS/BRANDS WITH MILLERLITE TO INCREASE ITS ENGAGEMENT AMONG THE AFRICAN AMERICAN DEMOGRAPHIC.
ARTIST SHAHEED RUCKER REDESIGNED JET MAGAZINE COVERS FROM THE 1950S & 1960S, INCORPORATING CONTEMPORARY INFLUENCERS SUCH AS LAURYN HILL, SOLANGE KNOWLES, JANELLE MONAE, AND COLIN KAPERNICK TO NAME A FEW.
OVER 200 LOCAL INFLUENCERS ATTENDED THE EVENT ENJOYING MILLER HIGHLIFE WHILE STROLLING DOWN MEMORY LANE COMBING THROUGH BACK ISSUES OF JET MAGAZINE.
