BB9 ( BLACK IS BEAUTIFUL )

[ JET MAGAZINE & MILLER HIGH LIFE ]

EVENT MARKETING / EXPERIENTIAL MARKETING / BRANDING

 
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CMCA was selected to help engage the Multi-Cultural consumer with the Miller Coors brand. We paired one of the most influential African American publications / brands with  MillerLite to help increase its engagement among the African American demographic. 

Artist Shaheed Rucker, redesigned Jet Magazine covers from the 1950’s & 1960’s incorporating contemporary influencers such as Lauryn Hill, Solange Knowles, Janelle Monae, Colin Kapernick to name a few. 

Over 200 local influencers attended the event enjoying Miller Highlife while strolling down memory lane combing through back issues of Jet Magazine.

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